Influencer, sponsorship or brand deal agreement
Review a brand deal before you post
Brand deal contracts are where creators give away far more than the fee is worth, usually through three clauses: perpetual usage rights over content you made, category exclusivity that blocks better deals for a year, and a morality clause with no definition of what triggers it.
For creators, influencers and talent managers.
No account needed. You see the price before paying, and the report opens immediately after.
What we check in an influencer, sponsorship or brand deal agreement
Every review of this contract type runs the full checklist, then reports what it found with the clause quoted and the line number.
- Deliverables: how many posts, on which platforms, and for how long they must stay up
- Usage rights - term, territory, media, and whether paid amplification is included
- Whether the brand may edit, cut or repurpose your content
- Exclusivity: the category definition and the period
- Approval process, revision rounds and response deadlines on the brand's side
- Payment timing, and whether it is tied to posting or to approval
- Whitelisting and dark posting rights
- Morality and reputation clauses and what triggers them
- Disclosure and advertising-standards compliance obligations
- Termination rights and kill fees
Red flags we see most often
These are the specific terms that turn a routine influencer, sponsorship or brand deal agreement into an expensive one.
- Usage rights described as perpetual, or as "in all media now known or hereafter devised"
- Category exclusivity defined so broadly it covers half your potential sponsors
- Payment on approval, with the brand controlling when approval happens
- Unlimited revision rounds with no deadline on the brand's feedback
- A morality clause triggered by conduct that "may" bring the brand into disrepute, at the brand's sole judgment
- No kill fee if the campaign is cancelled after you have produced the content
What you get back
Not a summary of what the contract says. A list of what to change, and the wording to change it to.
Risk score and verdict
A calibrated 0–100 score with a one-line verdict. Clean documents score low — the score is only useful if it can say "this is fine".
Findings with the quote
Each issue names the clause, quotes it verbatim, explains the consequence in your contract's own numbers, and says how far it deviates from market standard.
Pasteable redlines
Replacement wording drafted for each issue, ready to send back to the other side.
What's missing
The standard protections for this contract type that your document does not contain.
Deadlines to calendar
Every date and trigger that costs you something if you miss it, with the consequence spelled out.
Negotiation playbook
Your asks in priority order, the reason to give for each, and the fallback position if they refuse.
Questions about influencer, sponsorship or brand deal agreements
How long should usage rights last in a brand deal?
Match them to the campaign - three, six or twelve months is normal for organic content, with paid amplification priced separately. Perpetual rights should carry a materially higher fee, because you are selling an asset rather than renting it.
What is category exclusivity?
A promise not to work with competitors for a period. The negotiation is entirely in the category definition: "beverages" blocks far more of your future income than "energy drinks". Always narrow the category and cap the period.
Should I accept a morality clause?
Usually you have to, but ask for it to be tied to objective conduct - conviction for an offense, say - rather than to the brand's unilateral view of reputational harm, and ask for the fee for delivered work to survive termination.
Review your influencer, sponsorship or brand deal agreement now
$49, no account, about two minutes. See a complete sample report first if you want to judge the depth before paying — and if yours finds nothing you can act on, we refund it.
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